Taylor Swift campaigns for Fashion’s Night Out
Fashion’s Night Out is once again upon us. Since its inception in 2008, the yearly extravaganza that celebrates all things fashion now runs across the world from New York to L.A, London to Paris. From epic sales, to live DJs, food trucks and runway shows, the city is going to be packed tonight with memorable activities. Here’s a quick guide to what’s happening for Fashion’s Night Out in Los Angeles.
Robertson Boulevard
The retailers of Robertson Boulevard, from Beverly to Third, are opening their doors and inviting you to join them for the first annual Robertson Celebrates! Fashion’s Night Out street party which pays tribute to “Iconic L.A.”
An anticipated 2,000 guests will stroll down Robertson Boulevard enjoying live music, interactive elements and unique art-inspired activities. Each of Robertson’s retailers will be creating a fabulous FNO experience with special branded treats, cocktails galore and extended shopping hours to make sure you get a chance to view all the brands’ latest fall fashions.
And, of course, there will be an invitation-only VIP party with surprise celebrity guests stopping by to celebrate a tribute to Los Angeles’ favorite iconic shopping spot. A portion of the proceeds from the evening’s festivities will benefit the Vintage Hollywood Foundation.
Kendall Jenner is the face of FNO Beverly Center
Beverly Center
Beverly Center will shine light on L.A.’s most iconic influences, from fashion to entertainment and music, with a star-studded evening complete with signature fashion shows, celebrity and stylist appearances, shopper incentives and more. Mayor Antonio Villaraigosa will kick things off with a video address to the public followed by an appearance from Lisa Love, West Coast Editor of Vogue and the evening’s Host, Actress and Singer, Lucy Hale.
Experience the Opening Ceremony and Fashion Shows from all three levels on Beverly Center’s interactive LED Jumboscreen. Fashion shows will showcase fall collections and Kendall Jenner – who is the face of the Beverly Center’s FNO campaign – is expected to attend.
Rodeo Drive
Although there’s no circus theme this year, 30 to 40 stores are expected to host individual events. Bottega Veneta, for instance will introduce a new line of eco-friendly handbags and Chanel will present a new Fashion’s Night Out collection of matching lip and nail duos. Feeling charitable, Prada and Miu Miu will be giving a cut of the night’s proceeds to P.S. Arts, a non-profit organisation that promotes arts education. Did we mention you can also indulge in a little chocolate while browsing for bubbles at Harry Winston?
West Hollywood
Browse the launch of limited-edition accessories showcasing drawings of Grace Coddington’s cat at Balenciaga or peruse fashion installations at Palihouse.
Balenciaga’s limited edition Pumpkin bag covered in Grace Coddington’s drawings of her cat
When the stores close (or your stilettos give out), West Hollywood invites you to stay and play at their official Fashion’s Night Out afterparty overlooking the sparking lights of the city. Hit the dance floor at The Standard on Sunset from 10pm to midnight (complimentary cocktail hour at 10pm).
The party doesn’t stop in L.A. Over the hill, Westfield is bringing a variety of Fashion’s Night Out events and promotions to its Topanga, Fashion Square, and Santa Anita locations.
FNO Westfield Topanga
WESTFIELD TOPANGA (Canoga Park)
There will be Fashion Shows featuring looks provided by various retailers at 6, 7 and 7:45pm. At Westfield, it also pays to shop. The first 100 people to present at least $1000 in same-day receipts from two or more participating retailers will receive a $100 Westfield Gift Card by American Express or present at least $500 in same-day receipts from two or more participating retailers to receive a VIP Smashbox Gift Bag.
Shoppers can enter-to-win the opportunity to drive around in style in a brand new AUDI. No purchase necessary- just come to Westfield Topanga on September 6th- submit a ticket with your name and email address information (raffle-style) and ten lucky entrants will receive a key to try and open the car (only one key will win).
Shoppers who download the new FREE Westfield App can search for the best FNO deals and latest trends at Westfield Topanga http://www.westfield.com/us/mobile.
WESTFIELD FASHION SQUARE (Sherman Oaks)
For the ultimate girly girl –enjoy a screening of “Breakfast at Tiffany’s” and enter-to-win a “LBD” contest or you can indulge at the “Mini-Mani Lounge” by Sephora, where guests can receive their own mini-manicure by Sephora make-up artists.
Over at the Tech-Social Lounge, shoppers can enter-to-win the newest Beats by Dre headphones, take custom photos in the lounge photo booth, and demo other fun tech accessories and gadgets.
No need to be jealous of the Canoga Park shoppers, there are freebies to be had here too. At the Fashion Perks Lounge, the first 100 shoppers to sign up for the Westfield Fashion Square email list and ‘LIKE’ the center’s Facebook page will receive access to the lounge, which includes a gift bag of giveaways and special offers from center retailers. You’ll also have the opportunity to redeem receipts of $300 or more for a $25 gift card, and complimentary refreshments and mocktails.
WESTFIELD SANTA ANITA (Arcadia)
Get a little style advice at the Style Lounge led by Style For Hire pros, offering free, 15-minute styling consultations. Shoppers can also enter-to-win VIP styling sessions via the Westfield Santa Anita Facebook page.
You can also let loose with the Breeder’s Cup branded photo booth experience, stocked with Breeder’s Cup fashions like fascinators and fedoras for fun FNO photos and don’t forget to check out the on-site, enter-to-win contest offering one set of four Breeder’s Cup tickets and free Style Lounge session for the winner and their three guests. The winner will also receive four $100 gift cards.
So there you have it, all the tools you need for a fabulous night out. Grab your friends and your wallets and get ready to shop till you drop. I’ll be tweeting my way around town so feel free to follow me @WemiO and @ruedechic