The famed Rodeo Drive in Beverly Hills promised and delivered. 80 Stores. 7 Gourmet Trucks. 4 Story Ferris Wheel. 3 Blocks. 1 Night Only! Fashion’s Night out took over the 90210 district yesterday and made it an event to be remembered. It was all about celebrating fashion in the stores and the customers knew it. Private DJs were employed from Armani to Guess. Bebe showcased a live band and champagne flowed from Prada to Tiffany & Co. Walking up the cobbled street of “Two Rodeo” with music in the air certainly put you in a Parisian state of mind. The main attraction of course was the Ferris wheel in the 200 block of Rodeo Drive. The retro-chic center piece certainly drew its own crowd. Further down, newly minted E! Fashion Commentator, Kelly Osbourne was taking over in a fashion “game” sponsored by Pandora along with Actress Joy Bryant and Celebrity Stylist George Kotsiopoulos.
A memorable event overall that no doubt created a much needed buzz for the fashion community.