Blogger, Wemi Opakunle attends Mercedes-Benz 2015 Evolution Tour In Los Angeles. (Photo courtesy of Mercedes-Benz)
How do you launch two compact luxury vehicles designed to appeal to a new generation? How about bringing together all things currently relevant in music, art and fashion. Mercedes Benz took over Hollywood this week with its Evolution Tour –a multi-city music tour showcasing the brand’s GLA and CLA models.
A view of a Mercedes-Benz on display at the Mercedes-Benz 2015 Evolution Tour on August 4, 2015 in Los Angeles, California. (Photo by Angela Weiss/Getty Images for Mercedes-Benz)
The tour kicked off in NYC and made its way to LA. Next up are Chicago, Atlanta and Austin. The LA event featured a warm-up set by DJ Ruckus who got the crowd up and dancing to old school tunes and new hits alike. The pre-party was the perfect setup for a headlining performance by Bastille, who did not disappoint.
Musician Dan Smith of Bastille performs onstage during the Mercedes-Benz 2015 Evolution Tour on August 4, 2015 in Los Angeles, California. (Photo by Chelsea Lauren/Getty Images for Mercedes-Benz)
Fans of the band not only got to experience their top hits but a surprisingly well done cover of TLC’s No Scrubs. Rounding out the evening were art activations by Gregory Siff and Zio Ziegler as well as a curated Style Factory.
Musicians Kyle J Simmons, Dan Smith, Chris “Woody” Wood, and Will Farquarson of Bastille perform onstage during the Mercedes-Benz 2015 Evolution Tour on August 4, 2015 in Los Angeles, California. (Photo by Angela Weiss/Getty Images for Mercedes-Benz)
Actress Dania Ramirez attends the Mercedes-Benz 2015 Evolution Tour on August 4, 2015 in Los Angeles, California. (Photo by Chelsea Lauren/Getty Images for Mercedes-Benz)
TV personality Giuliana Rancic attends the Mercedes-Benz 2015 Evolution Tour on August 4, 2015 in Los Angeles, California. (Photo by Chelsea Lauren/Getty Images for Mercedes-Benz)
Blogger, Wemi Opakunle attends Mercedes-Benz 2015 Evolution Tour In Los Angeles with guest. (Photo courtesy of Mercedes-Benz)